This episode is the audio of the 

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interview with Anthony Iannarino from our recent webinar on displacing competitors. Anthony is the author of Eat Their Lunch, a playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition. Check out the episode for more on competitor displacement.

[PipeGen Live] Moving Up-Market: Steal this playbook for landing large enterprise accounts

This sales podcast is for B2B reps and sales teams who want to turn complete strangers into paying customers. Join me (you can call me JBay) as I interview sales experts, leaders, and top-performing reps to learn the stories, secrets, and skills of the world’s most successful sales professionals.