<p>In Episode 54, listeners hear from Marcus Collins, about his perspective as both a practitioner and a professor in marketing, the dynamics of influencer marketing and his learnings from the famous &quot;Cliff Paul&quot; Campaign for State Farm, and his advice to young professionals. </p>

#55 Steve Hoffman, Partner at McKinsey & Company and Leader of Global Procurement Practice

Looking Beyond With Michael Sikand is a time capsule for Michael's early years of building his brand, Our Future, through a series of high-energy interviews he conducted with business executives and startup founders as a 20-year-old University of Michigan student. Michael ended up pivoting to becoming a short video content creator and built Our Future into a media company he sold to Morning Brew at age 22. In 2022, Michael was named to the Forbes 30 under 30 list in media.