In #51, Michael and Simmy aggregate exciting business case studies in the world of consumer hardware. The boys analyze hot new products hitting the market like robotic shoes, VR desktops, and bio-hacking wearables. They also peel back the hardware-as-a-service business model that's made it easier to succeed with physical products and the marketing advantage hardware startups have on software. Tune in for a banger this week!Learn more about your ad choices. Visit megaphone.fm/adchoices