Steve Levitan and Kevin Danaher describe what it is to play the game of maximizing profits.

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ORIvoices | Oral History Collection
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ORIvoices houses a collection of short sound clips, or “ROOTS”, where people’s perspectives are recorded. A music bed accompanies each voice. These voices share moments of consciousness or wisdom from conversation. 

These are not facts, simply a collection of voices from everyday people.  This is concept. Theory. Thought.