Optometry Marketing Podcast

Learning from one of the projects we did that did *not* work as we wanted. If you want help growing and marketing your practice, reach out to us at: https://optometrymarketing.com/ ************************ Keywords: Optometry Marketing, SEO, local listings practice, optical, eye doctor, social media, Google My Business, Referral, Yelp, digital marketing

We *just* completed an original survey of patients and found out that over 80% of people found their eye doctor using one of two ways. We'll discuss what they are and break them down in the podcast. If you want help growing and marketing your practice, reach out to us at: https://optometrymarketing.com/ ************************ Keywords: Optometry Marketing, SEO, practice, optical, eye doctor, social media, Google My Business, Referral, Yelp

As VP of Professional Services, Scott serves a professional team of over 1100 providers across 26 states. Primarily responsible for the strategic leadership of MyEyeDr.'s professional service operations, he focuses on the quality of care and service management, allowing his team to address the unique needs of our patients. Scott and I (Tyler) did our MBAs at Anderson Univerity together back in ~2012/13. Scott has a wealth of knowledge in both the medical and businesses fields. In this episode, we talk about him growing a business from 2 to 47 practices, what it takes to lead, how he approaches his work, and how to become purpose-driven in your practice. Scott recorded this episode while at the SECO 2022 conference in New Orleans. He also shares a bit about what's happening in the industry and some of the innovations we're seeing. If you'd like to connect with Scott, you can do so via Linkedin: https://www.linkedin.com/in/scottdallison/ Here are some links to the books/articles/information we discuss in this episode: OptometryMarketing.com MyEyeDr. SECO Conference Is Martin Short the Greatest Talk-Show Guest of All Time? Ryan Hawk (Pursuit of Excellence and The Learning Leader) Think Again - Adam Grant The Science of Story - Adam Friedman The EMyth Book About the Butler Way: The Butler Way embraces five guiding principles: The Butler way has become closely associated with the five principles of Butler Basketball.  The five principles are posted in our locker room. Humility – know who you are, your strengths and weaknesses. Passion – do not be lukewarm, commit to excellence. Unity – do not divide your house, put the team first. Servanthood – make teammates better, lead by giving. Thankfulness – learn from every circumstance. ************************************ Keywords: Optometry, Practice, Marketing, Social Media, National Chains, Private Practice, Competition, SEO, Google My Business, Leadership, MBA, Growth Learn more at: OptometryMarketing.com

How can you as an independent optometry practice owner compete against national chains? Chances are you cannot compete on cost, efficiency, or marketing spend. But in this podcast, we break down how to form your unique selling proposition, use that to compete, and talk about an important way Google is still favoring private practices. Enjoy the show. Keywords: Optometry, Practice, Marketing, Social Media, National Chains, Private Practice, Competition, SEO, Google My Business Learn more at: OptometryMarketing.com

You probably think "I need to do social media marketing." But do you really? What do you need to do? Why do so many practices spend so much time and money and get so few results? We break down the good, the bad, and the ugly of social media marketing for optometry practices and opticals so you know how to think about it - and don't waste a ton of money on marketing unlikely to help your practice grow. Keywords: Optometry Marketing, Optometry Social Media, Social Media Marketing for Opticals, Social Media Marketing for Eye Doctors Learn more at: OptometryMarketing.com

In this episode, Tyler breaks down everything you need to know about SEO in just 10 minutes. Forget about all the fancy runaround from your marketing agency, here are the things you need to know and you need to focus on to drive more traffic, more business, and more revenue. At OptometryMarketing.com, we're here to make your day, your practice, and your income just a little better. Keywords: Optometry Marketing, Optometry SEO, Digital Marketing for Opticals, SEO for Optometrists

Here are the five books every Optometrist and Practice Ownership should be reading. Also, if you’re running a practice and ready to step on the accelerator of growth to get more customers, more revenue, and ultimately, more profit, fill out the form at OptometryMarketing.com and our team will connect with you.

Tyler and Christine are the husband and wife founders of OptometryMarketing.com. Christine is a practicing OD and Tyler is a marketing professional focused on growing practices. Together they launched OptometryMarketing.com after seeing the challenges facing practice owners in this competitive space. Rather than leave owners to work with traditional marketing agencies (many of whom don’t understand the unique needs of optometrists), they wanted to focus their efforts on working with owners who desired more revenue, more freedom, and more flexibility in their business.