Scott was joined by Dr. Naomi Win virtually for a discussion on behavioral finance and how psychology plays into financial decision making. Dr. Win draws on clinical practice and current research to clarify the psychological factors that shape decision-making. By mapping the cognitive and emotional drivers that define financial behaviors, she upskills those seeking adaptive strategies to enhance well-being and wealth. In this episode you will learn the following: The importance of understanding clients' emotional responses to financial matters. The role of ego in financial advising. Intolerance of Uncertainty Ways for advisors to enhance their empathy and communication skills.