On this episode of Openwork, we explore the business of both MB&F and Max’s most recent horological project: M.A.D.Editions. While both represent wildly creative watches, they have fundamentally different business models, with MB&F producing under 200 pieces a year at prices mostly over $100K USD and M.A.D.Editions producing thousands of watches a year at under $5K USD.Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].