JLDC 0144: LinkedIn Best Practices – Interview with Kate Paine from Online Marketing

JLDC 0144: LinkedIn Best Practices – Interview with Kate Paine

39 minutes Posted Nov 17, 2017 at 3:02 pm.

– Short bio and intro

– What influences did you have when you were growing up that lead you to where you are today?

– Kate’s career as a journalist

– Why Kate has chosen the LinkedIn platform to focus her marketing efforts

– LinkedIn’s new tool – ProFinder

– Who is LinkedIn for?

– The different ways you can publish content on LinkedIn

– LinkedIn best practices for your content: re-purposing your content on LinkedIn for greater exposure

– Using ‘Influencers’ to get even greater exposure for LinkedIn content, and better LinkedIn rankings

– What’s the difference between free and premium LinkedIn accounts?

– How can you get more LinkedIn connections?

– The response to LinkedIn email messages is much better than sending a traditional email message, especially when soliciting new business

– Why your LinkedIn profile is so important

– LinkedIn best practices for your profile

– The importance of having a LinkedIn profile photo

– LinkedIn endorsements and recommendations

– Should you be using LinkedIn Groups?

– LinkedIn Company Pages – who should be using them and how?

– LinkedIn Ads – are they any good?

– New LinkedIn feature – Native Video

– LinkedIn gets a ton of traffic

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Show notes

Kate Paine is a LinkedIn Best Practices expert and the founder of StandingOutOnline.com. In this interview with Kate, she shares with us her ninja marketing strategies for getting leads and sales through LinkedIn.

Topics discussed during this podcast episode include;

How to set up your LinkedIn profile for maximum impact

LinkedIn etiquette (what you should and shouldn’t do!)

The latest LinkedIn features and how you can use them

And much more!

You can play this podcast episode here:

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Websites referenced during the podcast:

StandingOutOnline.com

Here’s a timeline of the topics discussed during the podcast:

7:05 – LinkedIn’s new tool – ProFinder

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