Online Marketing
Online Marketing
Online Marketing Expert - John Lagoudakis
JLDC 0131 – Interview with Dave Wakeman, Founder of Wakeman Consulting Group
26 minutes Posted Jul 27, 2017 at 11:50 pm.
– Short bio and intro
– Dave Wakeman’s growing up and influences
– How did you get into marketing?
– Two big marketing projects Dave worked on before starting Wakeman Consulting Group (American Express and Yellow Tail Wines)
– Marketing lessons Dave learned from working in nightclubs
– What are the marketing ‘low-hanging fruit’ that you look for when working with a new organisation?
– What are the biggest mistakes you see when businesses have issues with marketing and traffic?
– What are the common mistakes businesses make in their sales funnel?
– Case studies – Dave’s success stories
– Dave’s final thoughts
0:00
26:04
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Show notes
Dave Wakeman, aka, “The Revenue Architect” is an internationally recognized expert in the areas of marketing, strategy and branding. He has worked with international giants like Marriott, American Express, and Madison Square Garden to improve their business offerings and ROI.
Dave founded the Wakeman Consulting Group; a boutique management consulting firm, that focuses on helping companies achieve better results in their investments of time and money.
Topics discussed during this podcast episode include;
Increasing sales without increasing traffic or creating new products
Identifying issues in your sales funnel
Most common marketing mistakes
And much more!
You can play this podcast episode here:
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Websites referenced during the podcast:
DaveWakeman.com
Here’s a timeline of the topics discussed during the podcast:
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