Online Marketing Made Easy with Amy Porterfield
Online Marketing Made Easy with Amy Porterfield
Amy Porterfield
Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.
#519: The Gratitude Series: Anthony Trucks
How to set your scale, build a life that you want, and practice gratitude In this very special episode, you’ll hear from Anthony Trucks – a former NFL Athlete, American Ninja Warrior on NBC, speaker, podcast host and founder of Identity Shift coaching.  As a foster kid raised in poverty, life was incredibly difficult for Anthony growing up. But after experiencing setback after setback, he learned how to transform his obstacles into achievements and completely shifted his identity. Anthony shares his incredible story of growth, the impact entrepreneurship has had on him, and steps you can take to create a life that’s intentional. And guess what? This is the first day of our Week of Gratitude & Giving – and as part of it, I’m giving away a GRAND PRIZE! It includes:  A one-year subscription to the Full Focus Planner A 6-month membership to Social Curator  A copy of my book, Two Weeks Notice  All of my Two Weeks Notice pre-order bonuses A 6-month membership to GrowthDay  The Barefoot Dreams blanket  Stick around to the end of the episode to hear how to enter. And as always, thank YOU, my dear listener, for tuning in and being part of this entrepreneurial journey.  Enjoy!  Here’s a glance at this episode... [02:08] We are kicking off our Week of Gratitude & Giving. Each day this week, I'm releasing a very special clip from some of my entrepreneurial friends.  [04:48] I'm giving away a grand prize that includes a one-year subscription to the Full Focus Planner, a 6 month membership to Social Curator, a signed copy Two Weeks Notice and all of the bonuses, a membership to GrowthDay and a Barefoot Dreams Blanket.  [06:11] Each episode has a new way of entering which you’ll hear at the end of each episode. The more you participate the more entries you get.  [07:15] Anthony Trucks is a former NFL player and American Ninja Warrior. He now teaches people how to make identity shifts happen.  [09:20] Identity is a big piece of who we see ourselves to be, and you can always shift who we see ourselves to be.  [12:16] Entrepreneurship is what changed Anthony's life. He set it up in a way to provide value, which allowed him to upgrade his identity. [15:03] In his new identity, Anthony sets his own scale, schedules time to meet that scale’s level, and isn’t afraid to do the ‘dark work’ that allows him to shine. [17:08] Enter the giveaway today with a snapshot of this episode. Share it to your Instagram story and tag @AmyPorterfield with what you're grateful for. Use the hashtag #OMMEGratitude. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Nov 28
18 min
#518: Sweeten the Deal: How To Create a Bonus Package That Gets Your Audience to Buy
>> Head here to grab the bonus that goes hand-in-hand with this episode: 5 Real-Life Course Bonus Examples To Inspire You Everything you need to know about course offered bonuses When I was a kid, every once in a while my mom would let my sister and I buy a sugary cereal. You know the ones from back in the day -- Cap’n Crunch, Cinnamon Toast Crunch, Fruit Loops… the list goes on! It was a really special treat to get these cereals, not only because they were oh-so-good (and totally unhealthy) but also because there was a really cool prize at the bottom of the box.  The whole way home from the grocery store, all my sister and I could talk about was what the prize was going to be, and all the important details about how it would go down the next morning when we opened the box. This little “bonus” in the bottom of the cereal box got us so excited to eat breakfast the next morning that we could hardly wait for it! And when I think back on this memory as an adult, I’ve realized that this is actually how I look at course offered bonuses -- and how they not only create urgency around buying your product, but provide a ton of value to your audience.  In fact, with every course bonus that I create, it’s my goal for my students to anticipate just how good it’s going to be, and cannot wait to get their hands on it.  And that, my friend, is what this episode is all about. In it, you’ll learn: How many bonuses you should include with your offer What content you can should use for your bonus package What to include in your bonus that will make it extremely enticing The different types of bonuses and how you can include them in your offer How to put a value on your bonus Plus, to help inspire you when you start creating your own bonuses, I’ve created a free resource that includes 5 amazing bonuses from my students.  This episode is jam-packed with valuable information, so be sure to have a pen and paper handy to take notes. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Nov 23
31 min
#517: When To Give Up Or See It Through When Something Fails In Your Business
What to do when you start to wonder “Am I really good enough?” Have you ever wondered “Am I good enough?” when something hasn’t gone exactly according to plan in your business?  I know I have.  Recently, I’ve been questioning if I have what it takes to be ok TikTok. I’ve invested a ton of time and energy into the platform and I’m just not picking up steam like I had hoped when I originally committed to it.  This isn’t the first time I’ve doubted myself when it comes to doing something in my business, and believe me, there are plenty of things I’ve attempted before that have gone completely sideways.  And what I’ve learned through the ups and downs of entrepreneurship is that sometimes things simply don’t work out. It doesn’t mean you’re a bad business owner, or you don’t have the chops to be successful, or that you should automatically give up. No, sweet friend. You’ve got to give yourself some grace, and remind yourself that you are good enough -- period. And if you decide that it’s the best decision to throw in the towel, that’s ok too. Not everything is going to be a ‘Win.’ And that’s why I wanted to record this episode for you -- so you can hear firsthand that you’re not alone, and also what I remind myself when those low level feelings start to creep in. Here’s a glance at this episode... [07:11] Being authentic matters, even if the platform isn't for you or the other way around. Some things don't work out, even when you pour time and energy into them. [08:49] If you're committed to something and say you're going to do it for a certain amount of time, remove the option to not show up. [10:21] You can quit if things are no longer serving you or bringing you joy, but don't quit if you're just fearful that it's just not going to work.  [12:26] I know I'm good enough, even if my audience on TikTok isn't there yet. I'm going to stick it out, and I'm growing because of it. Remember to remind yourself that you’re good enough!  [14:21] Not everything you do in your business will be a win nor does it even have to be. Being an entrepreneur means that you're not always going to hit home runs. [15:58] Everything I do is to help other people realize freedom. That might not look like a hundred thousand TikTok followers and that's okay. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Nov 22
19 min
#516: 72% Of Entrepreneurs Struggle With Mental Health: Proven Ways To Deal With This with Lori Gottlieb
A renowned psychotherapist shares how to navigate the most difficult parts of being a business owner I wholeheartedly believe that entrepreneurship can be one of the best gifts you can give yourself. It can bring you freedom to design your life the way that you want to, all while doing something that you love.  But as you probably already know, if not managed well, the stress of being a business owner can really take a toll on you. On the daily, entrepreneurs deal with things like decision fatigue, loneliness, and burnout. In fact, I recently read an alarming statistic that 72% of entrepreneurs struggle with mental health, and I’ll be honest -- that number feels far too high, and a little close to home!  It’s one of my goals to bring more awareness to this issue that affects so many people in business, and that’s why I invited Lori Gottlieb to be a guest on the show. Lori is a renowned psychotherapist and New York Times bestselling author of Maybe You Should Talk to Someone, which now has a journal to go along with it. (Listen to find out how to get a chance to win one of these!)  In addition to her clinical practice, she is co-host of the popular Dear Therapists podcast, and writes The Atlantic’s weekly Dear Therapist advice column.  In this important conversation, Lori shares how to: Find balance between vulnerability and being viewed as an expert Lean on your own intuition more when making stressful decisions  Tap into more acceptance and enjoyment when things change, versus fear  Navigate loneliness as an entrepreneur Plus much, much more!  I’ll go ahead and call it right here -- this episode is going to be a fan-favorite. I hope you enjoy it as much as I do. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Nov 17
36 min
#515: Behind-the-Scenes Of My Latest DCA Launch: The Highs, Lows, & Magical Moments
How we got scrappy, rallied together, and did something we’ve never done before in the history of my business If you’ve ever been through a digital course launch, you know that it’s usually an ‘all hands on deck’ sort of situation.  Things are happening fast. You’re making split-second decisions. And whether you’ve got a team of two or 20, everybody is in the trenches with you.  I’ve been through more course launches than I can count on two hands, and as much prep as my team and I do to make sure everything goes smoothly, there’s always a few things that don’t go according to plan.  But guess what? Those little hiccups -- where you’re forced to get creative (and a little scrappy) -- are what create the magic. Not only do you learn a ton in the process of troubleshooting, but there’s a really incredible energy and camaraderie that’s created amongst the team.  In this episode, my Director of Customer Experience, Josh, joins me for a behind-the-scenes recap of our September 2022 Digital Course Academy launch -- our largest launch of the year. You’ll get an honest look at our best moments, our toughest moments, the magical ones, and everything in between. Here’s a glance at this episode... [03:30] We got a flood of emails during our launch. Josh and his team answered over 7,000 emails in 9 days. [05:32] The customer experience department also fielded over 600 concierge phone calls.  [09:16] We got scrappy, and everybody jumped in to help. We created a support schedule and had ‘power hours.’  [12:39] You’ve got to make answering emails a priority, otherwise you’re leaving money on the table. [14:02] During a launch, it’s important to have people around you that will give you pep talks to help change your mindset when things get stressful. [18:57] When you need to close a gap, I recommend that you DSD, or do something different.  [22:07] It's okay to pivot during a launch when you see a need. Trying new things and experimenting is always a great thing. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Nov 15
23 min
#514: An Honest (& Vulnerable) Conversation About Divorce, Break-Ups, & Transitions As An Entrepreneur (with Meghan Linsey and Patrice Washington)
  Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Nov 10
1 hr 9 min
#513: Are Unhealthy Attachments Stalling Your Business, Success, & Revenue?
Einstein said it best: You can’t keep doing the same thing and expect different results I’ve said it before and I’ll say it again: The book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy has been an absolute game changer for my business -- so much, in fact, that I’ve dedicated two episodes to exploring its concepts.  The first episode, which I highly recommend you listen to, is all about the importance of being grateful for how much you’ve accomplished (The Gain), as opposed to focusing on what you haven’t (The Gap). You can check it out here.  But in this episode, sweet friend, I dive into another major theme of the book: Unhealthy attachments.  You’ve likely heard about unhealthy attachments when it comes to romantic relationships, but you don’t hear much about them when it comes to growing your business.  It’s really important to be aware of as an entrepreneur, because holding on to something if it’s not working -- a goal, product, employee, etc. – can be counterproductive to scaling and growth. I know I’ve had unhealthy attachments to certain parts of my business in the past, and you’ll hear about how I unraveled some of them in this episode. You’ll also have an opportunity to analyze your own business -- what’s working, what’s not, and how to let go of what isn’t serving you. I hope you find these concepts as fascinating and enlightening as I do. Enjoy! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Nov 8
21 min
Your Exclusive Invite to My Book Launch Squad: Will You Help Me Spread the Word?
TO MY STUDENTS + PODCAST LISTENERS WHO WANT TO HELP MORE PEOPLE FIND FREEDOM & FULFILLMENT THROUGH ENTREPRENEURSHIP  >> Join me here! Ready to Give Your Community the Keys to Freedom from their 9-5’s? There’s a Spot On the Two Weeks Notice Book Launch Team with YOUR Name On It Come Behind-the Scenes with Me and Help Share a Message with the Potential to Change Thousands of Lives:  “You Were Made for More” (+ Get Access to an Advance Copy of My New Book, an Invite-Only Mastermind, Special Workshop with Amy, and More — All for Free!)  When You Say “Yes!” to this Exclusive Invite and Join Me on the Two Weeks Notice Book Launch Team, You’ll Receive:  A FREE Advance Copy of Two Weeks Notice Access to ALL Pre-Order Bonuses  An Exclusive Mastermind + Q&A with Yours Truly The Launch Team Handbook A Workshop to Plan Your Promos Like a Pro Podcast Interview Opportunities Access to Our Incredible #LaunchSquad Community Want in? Join me here!
Nov 6
9 min
#512: Master Your Inner Critic & Build A Thriving Business With Melissa Ambrosini
How to harness your inner mean girl and fall in love with the person looking at you in the mirror If re-learning to love yourself, knocking your business goals out of the park, and mastering work-life integration sounds good to you, then you’re going to want to hear this episode with my guest Melissa Ambrosini.  She’s a multiple bestselling author, keynote and TEDx speaker, #1 podcast host, and queen of mastering your Mean Girl. Oh, and she’s also been coined a “Self-help Guru” by Elle Magazine… no big deal.  I loved this conversation with Melissa because it’s filled with tangible, heart-felt honesty -- which, let’s be real, we can all use -- especially when we let social media get the best of us and start to compare our lives and businesses to others’. She opens up about her own journey of hitting rock bottom, taking radical responsibility for her health and happiness, and going on to start a business that truly lights her up. We also talk about something that is so important to do as female entrepreneurs -- which is taking control of that negative, fear-based voice inside your head saying you can’t do something -- whether it’s starting that digital course you’ve always wanted to, hiring your first employee, or going Live for the first time. I think you’ll find this to be an incredibly inspiring episode, so if you’re ready, grab a hot, spiced beverage of your choice and press play! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Nov 3
41 min
#511: Are You Living In The Gap? Or The Gain?
Instead of measuring what you’ve missed, measure how far you’ve come If you’ve been with me for a while, you’ve probably heard me talk about the book The Gap & The Gain by Dan Sullivan and Dr. Benjamin Hardy.  I won’t lie, this book has had a profound impact on my business, because it’s rewired the way I think about success and achievement.  In fact, for most of my career, I’ve held myself to a really rigid set of goals -- and if I didn’t meet them, I’d beat myself up over it.  Instead of focusing on all that I did accomplish, I’d zero in on how far off I was from reaching my goal. This, sweet friend, is called living in The Gap, and it’s fairly common with high achievers and entrepreneurs. It's a really terrible place to hang out, because no matter how much you accomplish, there will always be a moving target that’s out of reach. The Gain is a much better place to live. So, what is The Gain? Well, it’s all about feeling grateful for the progress you do make, which in turn drives motivation, confidence, and future success. *Gasp!* That’s right, I said future success! I’m so much happier now that I’m living in The Gain. Yes, I can acknowledge that I didn’t meet my goals, and yes, I can brainstorm ways to improve -- but I’ll tell ‘ya – having appreciation for how far I’ve come makes a big difference in my quality of life overall. In this episode, you’ll hear more about the concept of The Gap and The Gain, why living in The Gain can absolutely change your life for the better, and steps you can take to get there. Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
Nov 1
19 min
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