#081: View the shownotes here - https://loublakely.com/online-course-roi  The traditional business world loves to focus on Return on Investment (ROI) &amp; in most cases, it's a good way of viewing things. But online course launches...urgh, they're a little bit different.   In this episode, I share:  Why gauging your first launch from a ROI perspective is not your best optionCosts you should include in any calculations, and costs you shouldn't   The better way of gauging your t...

Should you be using Facebook (Meta) Ads  in your launches?

If you want to make money online with online courses, group coaching and digital products, this podcast is for you! Your host Lou Blakely shares her actionable online marketing strategies so that you can create a sustainable and scalable freedom-based business. You'll learn about offer creation, digital product launch strategy, audience growth, growing your email list, email marketing, growing your website traffic, webinars, challenges and how to scale up your dream business! All while creating a business that is aligned with your goals and values, and utilising a growth mindset. Subscribe now to download the weekly shows.&nbsp;