In this special episode, we talk to Jared Penner - founder and an operator of ISM Sales - about B2B sales in digital age. 

Jared shares his incredibly interesting story of starting a sales organization, how he and his business partner got their first client on the first day in business, and how they've grown a small consultancy into British Columbia's leading sales organization.

Plus: we interview Jared about his experience in B2B sales, identify sales trends in the post-pandemic world. Jared shares his tips for young entrepreneurs and enterprise salespeople on how to sell with compassion and purpose.