The Guest

Misty Johnson is a brand strategist with a specialty in brand naming. She has nearly 20 years experience helping brands name, rename, merge, name products, name services, and name just about anything that has to do with brands.

The Question

"How do you respond when people react negatively to brand name changes?"

The Notes

This week we’re announcing a name change for the podcast. Okay, not really, but almost. We called in an expert to discuss process of naming companies and branded stuff, the pitfalls of renaming and how to do it in a way that makes it easier to be accepted by the people who loved the old name.

Here some links to explore:

https://www.ratebeer.com/beer/miller-fortune/246798/
https://www.interbrand.com/
http://www.onethingrealquick.com/

http://twitter.com/OTRQpodcast/

http://instagram.com/OTRQpodcast/

http://libro.fm/redeem/OTRQ