In this week’s episode, we’re going to talk about the five most important metrics that you need to monitor to guarantee that you’ll have a profitable email marketing campaign.

Keep in mind that these metrics are specifically for gauging profitability.

By focusing on these five metrics, you can find out if you need to tweak your email marketing campaign to ensure that the resources you’ve invested are giving you a healthy ROI or not.

Some of the best quotes from this episode:

"Think your email marketing campaign kicks ass? Not until it has these 5 important metrics to ensure its profitability."

"Your email marketing campaign should generate a positive ROI for you. If it’s not, you’re doing something wrong."

"If your gross profit margin is 25% and you’re running a discount promotion of 20% off, you’re making only 5% on that sale."

Learn with our FREE Ecommerce Academy:

Conversio Academy
Facebook
Twitter
Instagram

Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.

This podcast was produced by comealivecreative.com.