In this episode, learn the pros and cons of selling only one product and being hyper targeted.

Jessica Ekstrom was an intern at a wish granting organization, when she noticed that a lot of kids loved to wear headbands after hair loss from chemotherapy. With this simple idea, she founded Headbands of Hope. For every headband sold, a headband is given away to a child with cancer. Headbands of Hope is just one example of how a company that didn’t need a ton of products to scale and remain interesting.

Some of the best quotes from this episode:

• "Entrepreneurship is impulsive problem solving, and the answer is to start a business."
• "The way to keep a single product fresh, is to anticipate trends."
• "You shouldn't have to choose between making a difference and making a living. You could do both at once."

Find out more about Headbands Of Hope:

• Official Website: https://www.headbandsofhope.com/
• Twitter: https://twitter.com/HeadbandsofHope
• Facebook: https://www.facebook.com/HeadbandsOfHope/
• Instagram: https://www.instagram.com/headbandsofhope/

Credits:

• Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
• This podcast was produced by comealivecreative.com.