Have an innovative product idea? Here is how two guys from Brooklyn disrupted a market with no capital or connections.

Ryan and Jon, Greats’ founders, knew that they could produce high quality Italian-made shoes for men for a lower price, if they could do business more efficiently than the bigger guys. They launched their brand in 2013, and quickly became an instant "Classic", selling out of most styles within 90 days. Today, we chat with Ryan to talk about the importance of understanding a market before attempting to disrupt it.

Some of the best quotes from the episode:

• "If you're building a brand but not retention and repeat, you're not doing a good job at building a brand."
• "Branding involves generating an emotion around a purchase."
• "When you create brand ambassadors, that's when you have a brand."

Find more about Greats Brand:

• Official Website: https://www.greats.com/
• Twitter: https://twitter.com/greatsbrand
• Facebook: https://www.facebook.com/GreatsBrand/
• Instagram: https://www.instagram.com/greatsbrand/

Credits:

• Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
• This podcast was produced by comealivecreative.com.