Some of the most brilliant business ideas can come from your own, every-day struggles. Learn how to identify potentially profitable market gaps with Ozi Okaro.

Ozi is an African American mother, who noticed the lack of diversity in mass-manufactured dolls. Inspired by her own childhood, and encouraged by own her daughters, she created Ikuzi Dolls, a line of dolls with different shades of darker skin, and texturized hair.

Some of the best quotes from this episode:

• A lot of times when you need something, a lot of people out there need it too.
• My best advice before you start a Kickstarter campaign, is to amass some following.
• Start small, test, and then expand. But taking the leap and starting is the way to go.

See more from Ikuzi Dolls:

• Official Website: https://www.ikuzidolls.com/
• Twitter: https://twitter.com/ikuzidolls
• Facebook: https://www.facebook.com/ikuzidolls/
• Instagram: https://www.instagram.com/ikuzidolls/
• Pinterest: https://www.pinterest.com/ikuzidolls/
• YouTube: https://www.youtube.com/channel/UC-hxxE4fO6RDktlieWQV7Jw

Credits:

• Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundcloud.com/birocratic.
• This podcast was produced by comealivecreative.com.