One More K
One More K
Markus Gnirck
Democratisation of Racing, Prize Money, UTMB Business Model, Lecka Update
58 minutes Posted Nov 27, 2025 at 9:37 pm.
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Show notes

Ned and Markus wander through various topics, ask some hard questions and get quite philosophical. What sells better: the law of physics or the law of emotions?

Is the UTMB Prize Money high enough? Or justified giving it is a small organisation?

Is the internet democratising racing and it doesn't matter anymore if you are first or 1000th to become famous?

It all comes down to storytelling.

Also, a quick update on Lecka's expansion to the US and Markus' learnings operating in that market.

And, Ned is launching a book. Called, guess what, One More K!


www.getlecka.com

https://thesalesmovement.co/