One More K
One More K
Markus Gnirck
Latest Assessment of our Industry (Hoka, Athlete $, China, UTMB)
53 minutes Posted Nov 12, 2025 at 5:43 am.
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53:15
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Show notes

Ned and Markus look at the latest industry news in the trail and ultra running industry. A lot of news came out in the last few months that is worth commenting on.

They have a go at:

- Hoka revenue growth slows down

- Athletes make 6-figure salaries

- China limits the number of road races

- UTMB acquires ZUT and gets more heat

- Strava plans to file for an IPO


Lots to discuss.


Tune in to hear the latest.