Markus and Ned sit down with Michael Dhulst, co-founder and CEO of SuperTri, to talk about shaking up the triathlon world.Michael shares his journey from working at Volkswagen in China to launching SuperTri, a short-course triathlon league that’s built for athletes and spectators. Compact courses, thrilling formats, and team-based racing are changing the game—and pulling in new fans.He also dives into the business side: how to connect with participants on an emotional level, the growth of SuperTri E (their e-sports triathlon platform), and the challenges of scaling globally.With a focus on the U.S., Europe, and the Middle East, Michael explains how SuperTri is bringing triathlon to new heights, all while keeping the drama and grit of racing alive.Packed with insights and fresh ideas, this episode is a must-listen for endurance sports fans and innovators alikeTimestamps:((((((((((https://www.linkedin.com/in/mdhulst/https://supertri.com/–Brought to you by Lecka Nutrition (www.getlecka.com)Follow Us On Twitter: @OneMoreK_ Follow Us On Instagram: https://www.instagram.com/onemorek_Subscribe To Our Newsletter: www.onemorek.comReach Out: [email protected]Watch On Youtube: https://www.youtube.com/@OneMoreK_Available on Apple Podcast, Spotify and other major platforms. Hit the review button, subscribe and be part of our community. Thanks, Ned & Markus