In this episode, Mark Mathis talks about sponsorships, podcasting for internal audiences, verbose billboards, the paradox of power, the $50 no, and why most taglines don't work.

Is the Car Sales Business Driving Toward Disruption

Advertising agency creative director, author, and strategist Mark Mathis shines a light on new ideas, trends and idiosyncrasies driving today’s super-cluttered and changing marketing space.