You know reels are one of the best ways to grow your business on Instagram. You've seen other people crushing it. You've probably even sat down to film one yourself, maybe more than once, and then... you just didn't post it. Or you did, and it flopped, and somewhere along the way, the whole thing started to feel way more complicated than it's worth.
Here's what I actually think is happening: you're drowning in advice that was designed for influencers, not for people who run a real business. Hook formulas, trending audio, CapCut tutorials, edit transitions... it is A LOT. And most of it doesn't apply to you.
So in today's episode, I'm breaking it all the way down to the actual basics: how to find ideas, how to script a reel, how to film it, and how to batch the whole thing so it doesn't take over your life. No dances. No pressure to go viral. Just what actually works to get you more clients from Instagram.
In this episode, you'll hear…
- Why you shouldn't be getting content inspiration from competitors (and where to look instead)
- How to write a hook that stops the scroll, even if you hate writing
- The one structural shift that's making reels perform better right now (hint: stop giving it all away in the video)
- Filming best practices that make a real difference, even with just your phone
- How to batch your reel production so you're not starting from scratch every single week
- The four reel formats explained, so you can pick what actually works for your personality and schedule
Click here to find the full show notes and transcript for this episode.
EPISODE RESOURCES:
- Get Sam's weekly newsletter, Sam's Sidebar
- Kit (affiliate link)what I use to build my email list, send emails to my list, and create opt-in forms & pages
- Episode 291. 11 'Bad Habits' That Actually Built My 7-Figure Business
- Natasha's YouTube video on YAP content for Instagram
- B-roll reel example with Text Overlay
- B-roll reel example with Audio Overlay
- Scripted reel example
- If you have a question you’d like Sam to answer on a future podcast episode, you can submit it here.
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