On Track Tips | Small Business | Marketing | Branding | Social Media | SEO

Mark Traphagen, David Amerland and Donart Nummer help us make a more informed decision about comment systems. Each of our panelists will give 3 important facts about “comment best practices specific to SEO and the Semantic Web” that we need to know.

Cynthia Sanchez started to use Pinterest in 2011 and in 2012 left her job as a full-time radiation oncology nurse to focus on building her “Oh So Pinteresting” business. Today Cynthia is a leading authority on Pinterest and is commonly found presenting at larger social media conferences and summits. Here she shares some of her best small businesses success stories. We get into bootstrapping business owners who are juggling social media and other marketing channels and seeing real success in their small business.

Sue B. Zimmerman has keynoted some of the top social media conferences and teaches entrepreneurs, business execs, and marketing professionals how powerful Instagram for business can be. She has found Instagram to be the PERFECT tool to promote not just her product line Suebdo but also a great tool for marketing her online services. She shares posting and hashtag strategies, common myths about Instagram, and what NOT to do on Instagram.

James Wedmore, one of the leading YouTube experts, has a proven track record of marketing, production, and sales. He reveals some of his Ninja tricks and best practices for using YouTube. We also talk about Internet marketing and how to launch your first Internet product.

Rebekah Radice shares several valuable insights on how to scale your business beyond yourself. Analyze your business before employing VAs, she says. Then hire right, train right and step out in faith. Choose the most knowledgeable assistants meticulously, assign responsibilities thoughtfully, and train them accordingly. Then LET GO and TRUST THEM. Your business will grow.

Content Marketing expert Ryan Hanley is a prolific publisher of high quality content. Ryan gives his definition of content marketing - it's about audience building, not sales. We talk about a recent post of his titled "Google Killed the Generalist" that sparked a lively debate - the sensationalism he was accused of, how to handle public debates and people who disagree with your content. We get into strategies of content marketing.

"Social media isn't a unicorn, it's just a horse," is just one quote captured from Jay Baer during this episode. You also won't be any good at social media if you don't love it and that's why you must choose the platform that suits you and your business. We also explore monetization of content marketing and social media.

Dan Crask is a generalist who understands the holistic process of marketing your products with consistent branding both offline and online. We talk about specific strategies to help you with your print media (packaging, business cards, sales packets,coffee cups, napkins), as well as things you need to know about your Internet properties.

Dustin Stout helps us understand what you need to consider when you're designing or re-designing your brand; how to convey your branded message to a community of new followers and loyalists using Social Media; key strategies that he uses to keep his brand fresh, exciting, and how he keeps it from going stale.

Martin Shervington hears the "should I use a Google Plus profile or a page?" question asked a lot. The truth is there's no easy answer. According to Martin, the question you need to ask yourself is, "which is better for my business?". Martin and I help you ask the right questions of yourself and your business.