On Theme: Design Systems in Depth
On Theme: Design Systems in Depth
Elyse Holladay
Brand imagery & color swatches: lessons from building for e-comm, with Maya Hampton
54 minutes Posted Apr 6, 2026 at 1:00 pm.
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Show notes
Maya draws on her experience as a design systems PM at both REI and lululemon to explore what makes ecommerce design systems distinct. From the component library decisions to supporting editorial flexibility and brand storytelling, this episode digs into the real differences between ecommerce systems and other product contexts — and what's driving non-tech companies to invest in designs systems now. Resources & Links Maya Hampton on LinkedInMaya's writing on MediumDriving design system ad...