On Theme: Design Systems in Depth
On Theme: Design Systems in Depth
Elyse Holladay
Bye Purple! A redesign powered by local & global design system layers at Spotify, with Smith Schwartz & Tyce Clee — #09
56 minutes Posted Mar 17, 2025 at 3:00 pm.
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Spotify’s ad platform just got a serious glow-up, and Smith and Tyce are here to tell us how they pulled it off. Smith Schwartz, Product Design Manager, and Tyce Clee, Engineering Manager, walk us through the redesign of Spotify Ads Manager—why it was needed, how they used design systems to make it happen, and what it took to get buy-in. Smith and Tyce tell us about the shift from a playful UI to a more data-dense, enterprise-friendly experience, how their local design system worked alongside...