On Theme: Design Systems in Depth
On Theme: Design Systems in Depth
Elyse Holladay
Building a multi-brand joint venture design system for BetMGM, with ToniAnn Drenckhahn — #06
1 hour 2 minutes Posted Feb 24, 2025 at 4:00 pm.
ToniAnn & Episode Intro
The problem and getting started
Proof of concept
Product differentiation in components
Stop taking away my ownership!
Actual collaboration begins
Test integrations
Communicating as a design leader
Say it one more time
Leadership comms in the danger zone
Skills for dealing with ambiguity
Launching V1
🌶️ Spicy Take
0:00
1:02:39
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Show notes
ToniAnn joins the show to share her experience building a multi-brand design system for BetMGM and Entain's joint venture. This episode is our first project deep dive and it's full of legacy codebases, lessons learned, and big wins. ToniAnn talks to us about dealing with ambiguity, owning your decisions, and keeping leadership on board as you ship a system that changes the way your business works—and your partners businesses, too. 💖 On Theme is a brand new podcast, so if you like what you're ...