For the advantage that India has in the cultivation and usage of the Hemp crop, it has largely perceived Hemp with a stigma of being the source of the intoxicating cannabis. The Bombay Hemp Company (BOHECO) is working to change this narrative with its line of textiles and food products that give a renewed livelihood to farmers and a sustainable lifestyle to their consumers.

In this episode, we speak to Chirag Tekchandaney, Co-founder of BOHECO, about leading a shift in the perception of Hemp, the science behind hemp cultivation, and the future of the industry.