Show notes
IntroductionLeo recently presented and wrote about getting started with podcastingLeo's motivation for taking a holistic look at what it takes to create, publish, and promote a podcastThe overall processOur overall publishing process, from brainstorming to recording, to promotingIf you're considering starting a podcast, we recommend that you have two of audience, motivation, and purpose before moving forwardSchedule and formatWhat our recording schedule looks like and how regularly we recordHow we get ready to talk about something in the days before we recordWe get very specific about our formatHere are the "before" notes for this episodeResearch what your audience wants to know, not just what you want to shareIdeas for podcast structure:Answer the 5 WsShare a chronological storyPresent a "thesis"Hardware, software, and doing things the hard wayWe use Skype to record onlineErik uses Audacity and a gaming headset to record his audioLeo uses Garage Band and ATR-2100 (with this combo)What Leo learned by editing episodes himself prepared us for asking Julien Borrelli to edit for usJust Fucking Ship by Amy Hoy is a great book to help decide what's worth making yourself and what's worth asking someone else to prepareFor album art, Erik takes pics with his iPhone 6s Plus, arranges in Canva, and merges into video clips with FFmpegHere's an example of how we use FFmpeg to make video clips from an MP3 and photo:ffmpeg -r 1 -loop 1 -i 023.okproductive/images/instagram.png -i okproductive-23-quote1.mp3 -acodec copy -r 1 -shortest -vf scale=720:720 023.okproductive/clips/1-instagram.mp4Publishing and promotingWhen everything’s edited and ready to go, here's what we do:Upload MP3 to transistorFill in title, description, and clean up notesUse Buffer to queue up social media, one week at a time, saving all text in a Google SheetWrite down new or changed schedule and processes in a Google DocWhat we do to announce a new episode, drum up interest, and share what we’re creatingLet's do this againWhat Leo has learned by considering how we've changed since starting the podcastIn another year, we'd expect to have better equipment and perhaps start putting more money into social mediaWe'll definitely revisit our process in another year or two to see what's changed! ★ Support this podcast on Patreon ★
