Freddie is joined by Jae Goodman, CEO of #ObservatoryAgency, to talk about "the new upper funnel" as audiences are increasingly turning to subscription streaming services. Platforms like Netflix are looking for content that honors and expands upon their series meaning the price of entry to the upper funnel is now creativity. They're discussing how brand leaders need to think like marketers but act like producers and realign the relationship between brands and entertainment.