The more you put your customer at the center of your product narrative, the more compelling it will be. In this episode, MK learns from Marcus Andrews Director of Product Marketing at Pendo, how to use PX in Narrative Design.
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Using PX in Conversational Marketing with Mark Kilens

In this Alyce original series, the best minds in Sales and Marketing share the lessons they learned outside of the classroom to build more relatable and authentic brands.