In this episode, Wayne Bettess discusses why understanding what Lifetime Value really means and how important it is when trying to find new customers.

Once you get your head around the idea, it will open up a lot more opportunities within your business.

My business WB Gas Ltd has seen massive growth in customer numbers and more importantly profit since I fully understood the principles of Life Time Value .

There are various approaches for calculating CLV. At its core, Lifetime value is built from the following equation:

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