Online luxury commerce opened up a world where you could shop the ground floor of a department store from your couch. It once seemed poised to reshape the entire luxury distribution model—but then came a wave of bankruptcy headlines, and even Coupang’s acquisition of Farfetch.

What went wrong, and why did so many of these businesses end up shutting down?

방구석에서 백화점 1층 쇼핑을 할 수 있는 세상을 열어준 온라인 명품 커머스.

럭셔리 유통구조에 대격변을 일으키나 했는데...줄줄이 부도 뉴스에 급기야 쿠팡의 파페치 인수까지?!

왜 이들은 사업을 접게 됐을까?