Mandy Heflin and Hogan Jamison dive into how they developed their company from commercial fishing into fresh fish markets and restaurants. They recognized the need for fresh fish in the desert and began delivering straight from the boat to their two Arizona locations.   Chula's created a culture with their Fish Fam team that encourages creating new dishes and exploring ways to expand Chula's brand. Chula's Seafood values focus on sustainable fishing by using the harpoon technique to catch swordfish and the Deep Set Buoy Gear technique.