Unlikely Hikers & the Evolution of the Outdoor Industry from Off The Couch

Unlikely Hikers & the Evolution of the Outdoor Industry

54 minutes Posted May 18, 2021 at 4:25 pm.

If you want to understand one of the most important developments currently taking place in the outdoor industry, then this conversation is for you. Jenny Bruso is the founder of Unlikely Hikers, and what she has started is a movement that is growing fast, and for good reason. See why.TOPICS & TIMES:Life, presently

Navigating social media & the digital world

The mission of Unlikely Hikers

Main takeaways so far from Unlikely Hikers?

Plus-size apparel & gear

Getting real about “average” size

Proving to gear makers that there's a market

Jenny’s Unlikely Hikers podcast

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If you want to understand one of the most important developments currently taking place in the outdoor industry, then this conversation is for you. Jenny Bruso is the founder of Unlikely Hikers, and what she has started is a movement that is growing fast, and for good reason. See why.TOPICS & TIMES:Life, presently (1:32)Navigating social media & the digital world (3:54)The mission of Unlikely Hikers (15:32)Main takeaways so far from Unlikely Hikers? (27:41)Plus-size apparel & gear (31:35)Getting real about “average” size (39:25)Proving to gear makers that there's a market (43:36)Jenny’s Unlikely Hikers podcast (52:06) Hosted on Acast. See acast.com/privacy for more information.

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