Show notes
Should you create a Substack publication? And why did Carter start one? In this episode of The Craft, Carter and Colby discuss “Dwelling: Exploring the non-identical in life and art,” Carter’s new publication. They explore the origins of the project and the future of publishing in general. In addition to discussing Dwelling, their conversation expands to the power of newsletters as creative mediums. They end the conversation by sketching how (and why) to launch your own Substack publication. -----Chapters:0:00 Introduction1:30 Why start a Substack? 5:07 What is the non-identical? 9:10 Seven Lamps of Prose12:31 New creative economy on Substack 15:09 Writing process16:45 Carter's inspirations on Substack19:42 Tactics22:33 Newsletters and the O.R.B. marketing model 32:16 The challenge of growth 33:52 How do you start a Substack? 38:37 Should you start a Substack? -----Links:Subscribe to Carter’s Substack Dwelling at carterdavisjohnson.substack.comThe Night Does Not End by Aaron GwynThe Contender by David CogginsThe WM Brown WeeklyThe Lost Object by Joe Neary Over the Field by Hadden Turner-----Support The Craft:Subscribe to Dwelling (Carter's Newsletter)Send feedback or ideas to [email protected] art by Elizabeth Newell. Learn more about her work at elizabethnewell.work or on Instagram @elizabethisadesigner.