Show notes
In this episode of The Craft, Colby and Carter sit down with Tyler Johnson. Tyler is a filmmaker and creator from Roanoke, Virginia who is currently working out of Nashville, Tennesee. He is the co-founder of KING ZEHN Entertainment. Focusing primarily on real-time comedy sketches, King Zehn has established a large presence in the realm of short-form, creative content. They currently have over 174 million views on YouTube and 900k followers on TikTok. Their conversation explores Tyler’s creative process and revision strategy. They also discuss the business aspects of King Zehn, exploring the differences between platforms and monetization avenues. Chapters:0:00 - Introduction 3:00 - Generating new ideas5:20 - Dealing with creative constraints 7:44 - Finding his craft8:49 - Framing and shot design 10:10 - Editing process and revision 12:00 - Developing a YouTube presence14:13 - Understanding audiences across platforms 18:00 - Developing King Zehn into a viable business 20:56 - Exploring the future of King Zehn25:19 - Appreciating creative influences 26:27 - Explaining the usual workday30:38 - Thinking through algorithms 34:14 - Considering the “subscriber” model 35:13 - Developing products 36:40 - Sustaining as a creative41:17 - Working through creative burnout 43:15 - Knowing how to get started 45:44 - Supporting their work King Zehn Youtube Instagram TikTok Send feedback or topic ideas to [email protected].··Cover art was designed by Elizabeth Newell. Learn more about her work at elizabethnewelldesign.com or on Instagram @elizabethisadesigner.
