MARCH MADNESS IS BACK! 🏀🔥 After almost 50 years, the Men’s NCAA Basketball Tournament returns to Columbia. Why did it take so long for the tournament to be hosted here? How much economic impact will this have on the Midlands? 💵💸 To answer this and more we reached out to Professor Tom Regan from USC’s Sports and Entertainment Department, and Jarrett Dowling and Scott Powers from Experience Columbia.