In this episode, watch a replay of Alicia's speech at the Sellers Summit conference 2023 - where she shares the story of creating an eight-figure e-commerce brand from a simple product - water bottles. She details how implementing thoughtful initiatives like "The 60 Day Hydration Challenge" fostered a community around their brand, resulting in increased customer loyalty and business growth. Alicia emphasizes how understanding and sincerely caring about their customer's journey yielded a surge of user-generated content. Tune in to learn how creating an engaged community can be a powerful tool in your brand's growth.

To learn more about building communities using a challenge visit: https://www.challengemakers.com/