In this episode of OBS Radio, Zoe Hanson speaks with Gary Frost, Managing and Strategic Creative Director at Frost, about why branding is more than just a logo it’s a business growth tool. Gary shares insights on:<ul><li>How branding builds real monetary value (think Coca-Cola’s $70B brand premium).</li><li>Why SMEs should treat branding strategically, just like big names such as Nike and Apple.</li><li>The importance of authenticity, storytelling, and values in building trust.</li><li>Case studies from Dr. Oetker, Farnborough Air Show, and CM Shipping where strategic branding transformed businesses.</li><li>Why consistency, strategy, and honesty trump gimmicks and “greenwashing.”</li></ul> Whether you’re a startup founder or a seasoned CEO, this episode reveals how strategic branding can reshape your business future.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Andy Hooper - How to Scale a Business to a Million

Hosted by the wonderful Zoe Hanson, OBS Radio is a monthly podcast created behind the big wooden doors of Old Bond Store in Southampton, where we discuss entrepreneurial spirit, innovation, leadership and the future of how we work.Showcasing &amp; celebrating the successes of some the South Coasts most innovative entrepeneurs from within the OBS business ecosystem.  Hosted on Acast. See acast.com/privacy for more information.