If you’ve ever wondered why “offline” marketing is suddenly one of the most trackable parts of the modern growth stack, this episode is for you. I’m joined by Grant Durando (Right Side Up), the agency partner who first got me into podcast marketing and taught me how the audio ecosystem actually works, from attribution to execution to scaling beyond Meta. In this conversation, we get practical about what’s changing in 2026 growth marketing: how podcast, radio, and streaming audio are evolving...