Wiebe Wakker spent three years driving from the Netherlands to Australia. Today on Nudge, we learn why. And we study the psychology of dedication.Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3Warning, today’s episode contains explicit language. ---Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3Wiebe’s website: https://wiebewakker.com/en/Unlock the Nudge Vaults: https://www.nudgepodcast.com/vaultsSubscribe to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew/  ---Today’s sources: Kruger, J., Wirtz, D., Van Boven, L., & Altermatt, T. W. (2004). The effort heuristic. Journal of Experimental Social Psychology, 40(1), 91–98.Söderlund, M.Söderlund, M., & Sagfossen, S. (2017). The consumer experience: The impact of supplier effort and consumer effort on customer satisfaction. Journal of Retailing and Consumer Services, 39, 219–229.