Imagine you’re a chef. You are shown the recipe for a soup. It has five ingredients. You’re told to improve the recipe. What do you do? 96% of people reveal a bias when answering this question. And that bias makes marketing less effective, communication less engaging and products less appealing. Find out why in today’s episode of Nudge with the award-winning professor Leidy Klotz. Warning: this episode contains explicit language. ---Become an FSB member: https://get.fsb.org.uk/nudge/ Leidy’s book, Subtract: https://amzn.to/4df4dukLeidy’s latest book, In a Good Place: https://amzn.to/4tzjCvE Join 11,934 readers of the Nudge Newsletter: https://www.nudgepodcast.com/mailing-listUnlock the Nudge Vaults: https://www.nudgepodcast.com/vaultsConnect on LinkedIn: https://www.linkedin.com/in/phill-agnew/ ---Today’s sources: Adams, G. S., Converse, B. A., Hales, A. H., & Klotz, L. E. (2021). "People systematically overlook subtractive changes." Nature, 592(7853), 258–261.Rogers, T., & Lasky-Fink, J. (2023). Writing for busy readers: Communicate more effectively in the real world. Dutton.Zhang, Y., Fishbach, A., & Kruglanski, A. W. (2007). The dilution model: How additional goals undermine the perceived instrumentality of a shared path. Journal of Personality and Social Psychology, 92(3), 389–401