With millions of views on his latest music videos, and streaming numbers rising, ATM Richbaby is an up and coming Memphis rapper who wants the raw / aggressive sound of the Bluff City to keep influencing mainstream rap. Richbaby joins Sudu Upadhyay, Colin Cody, and Cody Thomason to talk about his childhood in the 901, his biological father Kingpin Skinny Pimp, how going broke and homeless helped him find success, relationships with rappers Duke Deuce and NLE Choppa, his videos produced by Yo Ali, and the responsibility artists have to use their platform for social justice.