In the latest episode of Not Rocket Science I put a spotlight on the Jordan Brand and analyze the crucial moments of the brand's history and origins that have made it one of the most recognized sneaker/clothing lines in the world including how Jordan could have easily wound up as an Adidas brand and the backstory of the original Jordan 1 model. I also deep dive into why Jordan has maintained and even grown in its brand equity long after Michael Jordan retired from basketball (and it most cases the public spotlight). --- Support this podcast: https://anchor.fm/not-rocket-science/support