This episode is one I've been meaning to do for awhile. Supreme is a clothing label that has fueled the global "hype" movement and created a subculture that is now penetrating the world of high fashion. I dig into the history of Supreme and how it went from a small Lower East Side skate shop to global juggernaut and how the NYC 90's youth culture played a part in its rise along with some clever design choices. In addition, I start a new segment called "Read and React" where I run down the latest current events in tech & culture including takeaways from the recent Apple Developers conference, Microsoft buying Github and I review Kanye West's new album. --- Support this podcast: https://anchor.fm/not-rocket-science/support