Not From Concentrate
Not From Concentrate
Catherine Smart
How to Get a Cookbook Deal: Literary Agent Sally Ekus on Pitching, Publishing & Food Media
49 minutes Posted Mar 10, 2026 at 7:00 am.
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Show notes
On this episode of Not From Concentrate, Sally Ekus shares her journey from growing up in a culinary publicity household to becoming a successful literary agent herself, despite studying social work during college. Sally talks about how getting into improv comedy has helped to shape her professional life as a publisher, particularly in redefining her relationship with fear and failure. As a true pro, she offers helpful insights into finding an agent for those wanting to pitch a cookbook. Their honest discussion emphasizes the importance of community support, self-care, and staying true to one's creative vision amidst the chaos ensuing around us, and in our own kitchens and brains.
Not From Concentrate is a food podcast for busy brains from host Catherine Smart — a cook, writer, mom, and creative entrepreneur with ADHD.
Tune in for conversations with chefs, authors, creators, and food lovers about sparking creativity, calming chaos, and finding joy in (and out) of the kitchen + subscribe to the Not From Concentrate newsletter on Substack
Not From Concentrate team:
Catherine Smart, Host/Executive Producer
Kevin O’Connell, Audio and Video Production
Allie Miller, Associate Producer