Not From Concentrate
Not From Concentrate
Catherine Smart
Vivian Howard on Food Media, Building Kitchen Curious, and Working with ADHD
37 minutes Posted Jan 13, 2026 at 8:00 am.
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Show notes

On this episode of Not From Concentrate, Catherine Smart interviews Vivian Howard, who discusses her journey in the food media industry, as well as how her new show “Kitchen Curious” came to be. She shares her struggles with relaxation, the innovative concept of one of her newest projects Viv’s Fridge, and her vision for the future of food media. In this engaging conversation, Vivian shares her experiences with ADHD, her love for sauerkraut, and always writing up to the deadline. Vivian also offers valuable advice for aspiring food media creatives and shares her strategies for calming chaos in the kitchen.

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Connect with Catherine:

Podcast website

Watch the episodes on YouTube

Follow Catherine on Instagram

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Catherine's Tiktok

The Not from Concentrate Tiktok

Connect with Vivian Howard:

vivianhoward.com 

kitchencurioustv.com

vivsfridge.com

vivianhoward.com/deep-run-roots

vivianhoward.com/thiswillmakeittastegood

pbs.org/show/chefs-life/

Not From Concentrate team:

Catherine Smart, Host/Executive Producer

Kevin O’Connell, Audio and Video Production

Allie Miller, Associate Producer