Today, a successful media relations strategy requires much more than press releases and posed photos... You need to build relationships, be accessible, and offer valuable information and insights to reporters and editors…    –Kivi Leroux Miller, Founder &CEO,  The Nonprofit Marketing Guide Peter Panepento and Antionette Kerr, authors of Modern Media Relations for Nonprofits, will join host Valerie F. Leonard to discuss what makes a story newsworthy; how to make your special events media friendly; the relationship between media and nonprofit disclosure and how to manage crises. Call in live at (347) 884-8121. You don't need an account to listen, but, if you want to participate in an online chat, open a listener-only account at https://secure.blogtalkradio.com/register.aspx?type=listener. Visit Nonrprofitutopia.com. Archived episodes may be found at http://Valeriefleonard.com/NonprofitU, iTunes, Podcast Chart, Blubrry and Stitcher. Today, a successful media relations strategy requires much more than press releases and posed photos... You need to build relationships, be accessible, and offer valuable information and insights to reporters and editors…    –Kivi Leroux Miller, Founder &CEO,  The Nonprofit Marketing Guide Peter Panepento and Antionette Kerr, authors of Modern Media Relations for Nonprofits, will join host Valerie F. Leonard to discuss what makes a story newsworthy; how to make your special events media friendly; the relationship between media and nonprofit disclosure and how to manage crises. Call in live at (347) 884-8121. You don't need an account to listen, but, if you want to participate in an online chat, open a listener-only account at https://secure.blogtalkradio.com/register.aspx?type=listener. Visit Nonrprofitutopia.com. Archived episodes may be found at http://Valeriefleonard.com/NonprofitU, iTunes, Podcast Chart, Blubrry and Stitcher.