Mark Miller, Co-founder and brand strategist at Historic Agency, says donor cultivation cannot stop at a cause. A brand-first donor experience gives supporters a way to connect with who an organization is, not only the impact it makes.Mark defines brand as what other people say about an organization when it leaves the room. With 1.5 to 1.6 million nonprofits in the United States alone, he argues that a logo and a website are not enough. Organizational culture shows up in every donor touchpoint.In this episode:The three messages every donor touchpoint should communicate: values, differentiation, and unfair advantageWhy the top 10% may be giving more while the rest of a donor file fades awayHow two organizations doubled year-end giving by changing the style of their communicationWhat Liberty in North Korea’s goal of 25 million allies shows about inviting people into a movementWhy Mark says every organization will become a video company, whether it makes software or notYou will leave with a way to make donor communications feel like an invitation to participate, not a transaction. The opportunity is to equip advocates with tools, from peer-to-peer fundraising to simple messaging, and let more people own the cause.Episode highlights:

Why a cause alone cannot cultivate donors

What a brand-first donor experience means

The three messages behind better cultivation

Every donor touchpoint reflects your brand

How better experiences can grow giving

Turning donor experience into greater impact

From supporters to a movement