What does it really take to rebrand a nonprofit? In this episode, Matt Sandoval, CEO of Art Heals Arizona, shares the candid story behind the organization’s transition from Free Arts Arizona to Art Heals Arizona. He discusses why the change was necessary, how leaders built stakeholder trust, what surprised them along the way, and the fears that nearly slowed the process down. Matt also offers practical advice for nonprofit leaders considering a rebrand and a powerful reminder not to let fear ...